The Sugar Art Family

The Sugar Art Family

Hello and welcome to our very first blog post! I'm Holly, wife to Ed the Color Guy and am excited to share a little more about our company, history and family!

First off, we are a powdered food coloring manufacturer, located in Grandview, Texas! This is a family business and started more than 25 years ago ... some may remember us as "ECG Supplies." It was founded in the 90's by Elzbieta Frys, Edward's mother.

Both of Edward's parents are Polish Immigrants, with his dad Tony immigrating here as a young child who survived a World War II work camp and was liberated by the American Soldiers. His mother arrived to the United States from Poland in the 1970's as a twenty-something year old young woman, hoping to chase the American dream.

Soon after her arrival she met Tony Frys and they married just 3 days later and have been for 50 years! After Tony landed a job in Texas, Elzbieta went in search of a hobby.  Being a home economics teacher in Poland, she was always drawn to the art of baking.  After finding a cake decorator and seeing their incredible gum-paste flowers, she promptly asked for a job to assist in this specific task. She had a knack for the gum-paste flower craft and quickly became a leading cake and sugar artist in the United States. She traveled worldwide teaching gum-paste flower work, and along the way developing her very own powdered food coloring.

The company was then founded as European Cake Gallery, where they made beautiful award-winning wedding cakes and carried a limited supply of their products. The dust quickly took the industry by storm and the family made the decision to retire from cake decorating, focusing on growing the baking supplies portion of their company.

About 8 years ago our founder and hero, Elzbieta, retired and we transitioned to "The Sugar Art." Our company is now owned by Edward A. Frys and his two brothers, Andjrez Frys and Tony Frys.  All of whom have been in the cake decorating industry since they were young children.

Edward  has received notoriety in the industry on his own merit as well, winning multiple awards for his innovative sugar art at various Trade Shows. He has competed on Food Network twice, and been featured on one cake reality show between 2008-2010. He is the president and leader of this company, constantly developing new and innovative products for the industry. To this day we have 4 lines of FDA Compliant and Powdered Food Coloring, including: Elite Dusts, Master Elite Dusts, Sterling Pearls and DiamonDust.

Edward and his family have worked tirelessly in the cake and cookie industry educating on dusts, their use and what defines edible vs. non-toxic products. They are the leaders in dust education and all of their tutorials can be found on their IGTV Channel via Instagram.

 Ed and myself have worked incredibly hard on social media and developing solid education and tutorials on a weekly basis! We have huge plans for this company and could not be more grateful for your support!

We thank you so much for being here and ask that you please follow along on Instagram ... this journey has been amazing so far and we fully expect it to continue!


All our hearts,

Ed and Holly

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Natalie December 14 2019

Amazing! Y’all are such a blessing God bless your company and your ministry using this platform 🤗

Kristen December 14 2019

You guys are amazing! From incredible and innovative products to the education, your fun and sweet spirits. This is the kind of company I can actually entrust, with confidence, a small portion of my own baking business! I know that when I use your products, my customers are safe and will be consuming a product that is as delicious as it is beautiful!

Megan Snee December 14 2019

You guys are so inspirational!

Heather December 14 2019

Thank you for all of your amazing contributions in the cookie world!

The Baroque Baker/June Hinkle December 14 2019

I love your story. Family businesses are the best..I speak from experience. I so love all of your products!

Renee December 14 2019

You guys are simply awe inspiring! Merry Christmas!

Ashley Moyes December 14 2019

Your story is so amazing n I am in awe of your products! I want to try them so badly, my sister and I are beginner bakers and coloring can be difficult! These products look so easy to use!

Ceci December 14 2019

Awesome story! Congratulations to you both & your family for such a successful business! Can’t wait to try all of your products! Hopefully! 🤞

Lorna Pearson December 14 2019

Omg I’m so excited you made a blog! Such an amazing story about how it all started! I love your products and can’t wait to try it all!

Katelynn Horta December 13 2019

You guys are an amazing inspiration!

Tiffany Hudson December 13 2019

So amazing! Love your story and inspirational message ❤️

SugarBakerConfections December 13 2019

What is this Sorcery that the Elites have been Mastered into!!??!! Lol
Love this New Product!!

Simone December 13 2019

Three days !! What a love story !

Jessica Schmitt December 13 2019

Wow! I love following you on IG and hearing more about the background of the company is amazing and interesting. What I’ve tried of your product thus far has been amazing and I will always recommend The Sugar Art!

Sam December 13 2019

I’ve been using Sugar Art products for a few months now. They just add a little something to the cookies.

Can’t wait to try the Master Elites (just got to get my hands on some first!)

Theressa mcleod December 13 2019

I am in love with my diamond dust and just got my black and green master eletes! Waiting to get red!!

Esther Wong December 13 2019

What a sweet and awesome story! Can’t wait to to read more blog posts. 🙂

Amy Foster December 13 2019

I am so thankful for amazing small businesses like you guys! And once I fall in love with a product, I’m a believer forever! Can’t wait to keep trying all your products! I’m in love!

rebecca Stauffer December 13 2019

your products look amazing!! I can’t wait to use them!

Kristine M December 13 2019

You guys are so inspirational. Love your story, your love story, and your business ventures. You guys are changing the game and I love it! Great job and we wish you continued luck, success and healing 🧡

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