The Sugar Art Family

Hello and welcome to our very first blog post! I'm Holly, wife to Ed the Color Guy and am excited to share a little more about our company, history and family!

First off, we are a powdered food coloring manufacturer, located in Grandview, Texas! This is a family business and started more than 25 years ago ... some may remember us as "ECG Supplies." It was founded in the 90's by Elzbieta Frys, Edward's mother.

Both of Edward's parents are Polish Immigrants, with his dad Tony immigrating here as a young child who survived a World War II work camp and was liberated by the American Soldiers. His mother arrived to the United States from Poland in the 1970's as a twenty-something year old young woman, hoping to chase the American dream.

Soon after her arrival she met Tony Frys and they married just 3 days later and have been for 50 years! After Tony landed a job in Texas, Elzbieta went in search of a hobby.  Being a home economics teacher in Poland, she was always drawn to the art of baking.  After finding a cake decorator and seeing their incredible gum-paste flowers, she promptly asked for a job to assist in this specific task. She had a knack for the gum-paste flower craft and quickly became a leading cake and sugar artist in the United States. She traveled worldwide teaching gum-paste flower work, and along the way developing her very own powdered food coloring.

The company was then founded as European Cake Gallery, where they made beautiful award-winning wedding cakes and carried a limited supply of their products. The dust quickly took the industry by storm and the family made the decision to retire from cake decorating, focusing on growing the baking supplies portion of their company.

About 8 years ago our founder and hero, Elzbieta, retired and we transitioned to "The Sugar Art." Our company is now owned by Edward A. Frys and his two brothers.  All of whom have been in the cake decorating industry since they were young children.

Edward  has received notoriety in the industry on his own merit as well, winning multiple awards for his innovative sugar art at various Trade Shows. He has competed on Food Network twice, and been featured on one cake reality show between 2008-2010. He is the president and leader of this company, constantly developing new and innovative products for the industry. To this day we have 4 lines of FDA Compliant and Powdered Food Coloring, including: Elite Dusts, Master Elite Dusts, Sterling Pearls and DiamonDust.

Edward and his family have worked tirelessly in the cake and cookie industry educating on dusts, their use and what defines edible vs. non-toxic products. They are the leaders in dust education and all of their tutorials can be found on their IGTV Channel via Instagram.

 Ed and myself have worked incredibly hard on social media and developing solid education and tutorials on a weekly basis! We have huge plans for this company and could not be more grateful for your support!

We thank you so much for being here and ask that you please follow along on Instagram ... this journey has been amazing so far and we fully expect it to continue!


All our hearts,

Ed and Holly


  • Jill Chamberlin

    This is awesome! Such a beautiful life story. Thank you for sharing!

  • Kelly Salsamendi

    Ed and Holly, thank you for including us in your journey! It’s so exciting to watch Gods provision thru the talents He blessed you both with. Holly your willingness to be transparent in your faith, your struggles and your joy is what truly draws us to you. Oh wait your products!! Yes, oh my goodness I love them! My diamond dust and sterling pearls have made my work sparkle like nothing else can. And I’m loving my red and emerald Master Elites and look forward to receiving my BROWN!!! You listened. You created. You won my heart and loyalty!!!

  • Nadia

    You guys are doing an amazing job of expanding on a rich history of hard work and innovation. Your amazing products, helpful education on said products, and most of all your amazing testimony has made me a customer for life!🧡

  • Tina Bell

    Love the blog and all your tutorials! Your Sugar Art supplies are ah-mazing! Love the master elites and diamond dusts! Keep up the great work!

  • Isa Aguilar- Issacookies

    I’ve watched you guys grow the past 2 years! It’s amazing and I’m so glad to be part of this community with y’all. You both have a big heart. Holly I respect your commitment and hard work. Thanks for being a game changer to the bakers. I can’t wait to see what the future brings!

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