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The Sugar Art Family

The Sugar Art Family

Hello and welcome to our very first blog post! I'm Holly, wife to Ed the Color Guy and am excited to share a little more about our company, history and family!

First off, we are a powdered food coloring manufacturer, located in Grandview, Texas! This is a family business and started more than 25 years ago ... some may remember us as "ECG Supplies." It was founded in the 90's by Elzbieta Frys, Edward's mother.

Both of Edward's parents are Polish Immigrants, with his dad Tony immigrating here as a young child who survived a World War II work camp and was liberated by the American Soldiers. His mother arrived to the United States from Poland in the 1970's as a twenty-something year old young woman, hoping to chase the American dream.

Soon after her arrival she met Tony Frys and they married just 3 days later and have been for 50 years! After Tony landed a job in Texas, Elzbieta went in search of a hobby.  Being a home economics teacher in Poland, she was always drawn to the art of baking.  After finding a cake decorator and seeing their incredible gum-paste flowers, she promptly asked for a job to assist in this specific task. She had a knack for the gum-paste flower craft and quickly became a leading cake and sugar artist in the United States. She traveled worldwide teaching gum-paste flower work, and along the way developing her very own powdered food coloring.

The company was then founded as European Cake Gallery, where they made beautiful award-winning wedding cakes and carried a limited supply of their products. The dust quickly took the industry by storm and the family made the decision to retire from cake decorating, focusing on growing the baking supplies portion of their company.

About 8 years ago our founder and hero, Elzbieta, retired and we transitioned to "The Sugar Art." Our company is now owned by Edward A. Frys and his two brothers.  All of whom have been in the cake decorating industry since they were young children.

Edward  has received notoriety in the industry on his own merit as well, winning multiple awards for his innovative sugar art at various Trade Shows. He has competed on Food Network twice, and been featured on one cake reality show between 2008-2010. He is the president and leader of this company, constantly developing new and innovative products for the industry. To this day we have 4 lines of FDA Compliant and Powdered Food Coloring, including: Elite Dusts, Master Elite Dusts, Sterling Pearls and DiamonDust.



Edward and his family have worked tirelessly in the cake and cookie industry educating on dusts, their use and what defines edible vs. non-toxic products. They are the leaders in dust education and all of their tutorials can be found on their IGTV Channel via Instagram.

 Ed and myself have worked incredibly hard on social media and developing solid education and tutorials on a weekly basis! We have huge plans for this company and could not be more grateful for your support!

We thank you so much for being here and ask that you please follow along on Instagram ... this journey has been amazing so far and we fully expect it to continue!

 

All our hearts,

Ed and Holly

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382 comments

  • Kelly Carroll

    You both are truly amazing! I feel like you are apart of my family with how often I watch your posts (several times a day!) you are also such a huge part of my business and I always get a wow when people find out that i hand paint all my cookies with your products. Diamondust makes everything better too! Keep doing what you are doing! You guys are simply the best! There is no competition and I am #teamsugarart for life!

  • Heather Kratz

    Love everything about this! I can only dream that my girls follow in my Cookie-Making footsteps. 😘

  • Sandra leal

    You guys are truly amazing! And I love how strong your faith is in Jesus!

  • Daile Renee

    Hi Guys! The family history is amazing! I don’t know that I could have decided on a husband in just 3 days and maybe that’s why I’ll be single 4evs. I met Holly and Ed during the That Takes The Cake Show in Round Rock in February 2019. I bought the biggest thing of wedding gold, along with and assortment of disco shakers and other colors. I am on my way! I’m still in school but have used my supplies for many of my final projects; one being a ballet jewelry box that was blinged for sure! I scored some master elites during the last restock and am just so excited for them to come. The Sugar Art is now the first and last place I think of when it comes to color and decor for my cakes and cookies. I can tell people who eat my stuff it is safe and feel confident. Thank you for all you guys do!!!

  • Laura

    You guys are truly amazing!! Thank you for creating such AWESOME products! Blessings to you guys always!! 😘

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