Hello and welcome to our very first blog post! I'm Holly, wife to Ed the Color Guy and am excited to share a little more about our company, history and family!
First off, we are a powdered food coloring manufacturer, located in Grandview, Texas! This is a family business and started more than 25 years ago ... some may remember us as "ECG Supplies." It was founded in the 90's by Elzbieta Frys, Edward's mother.
Both of Edward's parents are Polish Immigrants, with his dad Tony immigrating here as a young child who survived a World War II work camp and was liberated by the American Soldiers. His mother arrived to the United States from Poland in the 1970's as a twenty-something year old young woman, hoping to chase the American dream.
Soon after her arrival she met Tony Frys and they married just 3 days later and have been for 50 years! After Tony landed a job in Texas, Elzbieta went in search of a hobby. Being a home economics teacher in Poland, she was always drawn to the art of baking. After finding a cake decorator and seeing their incredible gum-paste flowers, she promptly asked for a job to assist in this specific task. She had a knack for the gum-paste flower craft and quickly became a leading cake and sugar artist in the United States. She traveled worldwide teaching gum-paste flower work, and along the way developing her very own powdered food coloring.
The company was then founded as European Cake Gallery, where they made beautiful award-winning wedding cakes and carried a limited supply of their products. The dust quickly took the industry by storm and the family made the decision to retire from cake decorating, focusing on growing the baking supplies portion of their company.
About 8 years ago our founder and hero, Elzbieta, retired and we transitioned to "The Sugar Art." Our company is now owned by Edward A. Frys and his two brothers, Andjrez Frys and Tony Frys. All of whom have been in the cake decorating industry since they were young children.
Edward has received notoriety in the industry on his own merit as well, winning multiple awards for his innovative sugar art at various Trade Shows. He has competed on Food Network twice, and been featured on one cake reality show between 2008-2010. He is the president and leader of this company, constantly developing new and innovative products for the industry. To this day we have 4 lines of FDA Compliant and Powdered Food Coloring, including: Elite Dusts, Master Elite Dusts, Sterling Pearls and DiamonDust.
Edward and his family have worked tirelessly in the cake and cookie industry educating on dusts, their use and what defines edible vs. non-toxic products. They are the leaders in dust education and all of their tutorials can be found on their IGTV Channel via Instagram.
Ed and myself have worked incredibly hard on social media and developing solid education and tutorials on a weekly basis! We have huge plans for this company and could not be more grateful for your support!
We thank you so much for being here and ask that you please follow along on Instagram ... this journey has been amazing so far and we fully expect it to continue!
All our hearts,
Ed and Holly