The Sugar Art Family

The Sugar Art Family

Hello and welcome to our very first blog post! I'm Holly, wife to Ed the Color Guy and am excited to share a little more about our company, history and family!

First off, we are a powdered food coloring manufacturer, located in Grandview, Texas! This is a family business and started more than 25 years ago ... some may remember us as "ECG Supplies." It was founded in the 90's by Elzbieta Frys, Edward's mother.

Both of Edward's parents are Polish Immigrants, with his dad Tony immigrating here as a young child who survived a World War II work camp and was liberated by the American Soldiers. His mother arrived to the United States from Poland in the 1970's as a twenty-something year old young woman, hoping to chase the American dream.

Soon after her arrival she met Tony Frys and they married just 3 days later and have been for 50 years! After Tony landed a job in Texas, Elzbieta went in search of a hobby.  Being a home economics teacher in Poland, she was always drawn to the art of baking.  After finding a cake decorator and seeing their incredible gum-paste flowers, she promptly asked for a job to assist in this specific task. She had a knack for the gum-paste flower craft and quickly became a leading cake and sugar artist in the United States. She traveled worldwide teaching gum-paste flower work, and along the way developing her very own powdered food coloring.

The company was then founded as European Cake Gallery, where they made beautiful award-winning wedding cakes and carried a limited supply of their products. The dust quickly took the industry by storm and the family made the decision to retire from cake decorating, focusing on growing the baking supplies portion of their company.

About 8 years ago our founder and hero, Elzbieta, retired and we transitioned to "The Sugar Art." Our company is now owned by Edward A. Frys and his two brothers, Andjrez Frys and Tony Frys.  All of whom have been in the cake decorating industry since they were young children.

Edward  has received notoriety in the industry on his own merit as well, winning multiple awards for his innovative sugar art at various Trade Shows. He has competed on Food Network twice, and been featured on one cake reality show between 2008-2010. He is the president and leader of this company, constantly developing new and innovative products for the industry. To this day we have 4 lines of FDA Compliant and Powdered Food Coloring, including: Elite Dusts, Master Elite Dusts, Sterling Pearls and DiamonDust.

Edward and his family have worked tirelessly in the cake and cookie industry educating on dusts, their use and what defines edible vs. non-toxic products. They are the leaders in dust education and all of their tutorials can be found on their IGTV Channel via Instagram.

 Ed and myself have worked incredibly hard on social media and developing solid education and tutorials on a weekly basis! We have huge plans for this company and could not be more grateful for your support!

We thank you so much for being here and ask that you please follow along on Instagram ... this journey has been amazing so far and we fully expect it to continue!


All our hearts,

Ed and Holly

Read more



Compliant and Kosher Certified

Compliant and Kosher Certified


Amy Turner November 13 2020

Do you have a store in Grandview TX or Crowley TX thats open to the public to buy your products?

Angela June 19 2020

Hi! I just want to say I LOVE your products! I bought the Master Elite set, have only used a couple colors…but, WOW! My daughter is graduating & I’ve been making cookies…school colors blue & gold (navy & yellow). Your cerulean blue is INCREDIBLE! I LOVE it! Looking forward to 4th of July cookies too. Also used the black & it’s actually black! Not gray! Wish I was rich & could buy more…will be, in the future. Thanks for an amazing product!

Sheree Steen February 14 2020

What a wonderful legacy to be able to continue the family business. I have no doubt it will grow to be bigger than you ever dreamed, especially with all the great products that you continue to create. It has made my coloring so much easier to achieve. Thank you for your product and such a wonderful story!
Sheree Steen

Ketaki Chande January 2 2020

This is a wonderful piece! You are doing an amazing job in carrying forward such a beautiful legacy. More power to both of you. Wishing you more success and happiness and best wishes for the new year.

Christine Pfeiffer January 1 2020

You are just an absolute inspiration to all In the baking industry. Your family story is amazing. Keep up the great quality of the products you give to us to make our cookies and cakes beautiful !!

Ginny December 25 2019

Amazing story

Mette Owen December 24 2019

Wow i never realized youve been around so long! You guys a killing it! @royalcookiesbyrilee this is AMAZING!

@designsbyshay December 24 2019

Such an inspiring story! Sugar art is one of the best products in the industry and i tell all my baker friends about it!

Jazmine December 24 2019

Just received my very first order yesterday and I am completely HOOOOOKED on these products already thank you to the sugar art team for working so hard💗

Nicole ZB December 24 2019

I LOVE baking, but I am very new to the cookie and cake world!! I have 4 boys (5 years old and younger) and we love baking together! You are one of the first companies I started following when trying to figure out how to start and what to use 💜 I love your work and passion, and love that you are so transparent and open with your faith! You guys are truly the best, and I love telling everyone about your business and products!

Amy December 24 2019

Thank you for sharing this inspiring story! Love your products.

Alana Zander December 24 2019

I have been following you on Instagram. I love your transparency. What you and Ed are doing is amazing and I am falling in love with each and every color as I use them for the first time! I hope to grow my colors over time! And get better with cookies too. A new little passion I’m discovering! Thank you!

Kisha Mantanona Km_desserts_N_things December 23 2019

You guys are truly an amazing team! And your products speak for it self ! Simply amazing ! Your story inspires me & I’m praying for you and your ohana during these hard time of loss and grief. May the Lord be with you. Or as we say it in Hawaiian “ nei pū kekahi me ʻoe “ & Mele kalikimaka !

Brandy December 23 2019

You guys are a true inspiration !!!!

Ahram Hwang December 23 2019

You guys are an inspiration! So blessed to have found you and your product line! So excited to try everything you offer!

Veronica December 19 2019

Such a inspiering story and totally the most amazing products i have seen! Can’t wait to be able to get some to Sweden and try them out ❤️❤️❤️

@iresweetandsugar (Irene Lladó G.) December 19 2019

Hello, greeting from spain!! I been following you since long time, amazing store, im in your giveaway, happy hollidays :-)

ione December 18 2019

What an amazing story. You all or truly inspiring in all you do, which is why i absolutely love and support all your products! they are simply the BEST!

Rosalia December 17 2019

This is great! Thanks for sharing.

Maddie mainwood December 16 2019

Loved this company since the day I found it! Have loved to watch you grow and share gods love through sugar art!!

1 2 3 19