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Ed Frys

Ed Frys

Owner and Color Formulator, The Sugar Art, Inc.

Ed Frys is the owner of The Sugar Art, Inc., a family owned food color manufacturer based in Grandview, Texas. He brings more than 30 years of experience as a cake artist and color formulator, and has taught seminars and spoken internationally on food color, including a keynote at the Hong Kong International Bakery Expo. Ed writes and reviews the educational content on this blog, drawing on what he has learned firsthand mixing, testing, and troubleshooting color in a working bakery.

How To Make Shiny Seashore Cookies

How To Make Shiny Seashore Cookies

Today we welcome Maya from @paintedladiespastry who will be teaching us how to make shiny seashore cookies! Be sure to Follow Maya @paintedladiespastry on... more »

Easy 4th of July Cookies Anyone Can Do!

Easy 4th of July Cookies Anyone Can Do!

Ed's here to teach you easy 4th of July cookies ANYONE can do! Coloring Cookie Dough has never been easier too! Our new highly intense Gel Food Coors... more »

Color Cookie Dough Hot Pink With Gel Colors

Color Cookie Dough Hot Pink With Gel Colors

Wanna know how to make pink lemonade cookies with our BRAND NEW GEL COLORS!? You've come to the right place! You'll also see how to color cookie dough Hot... more »

How To Make Patriotic Cake Pops!

How To Make Patriotic Cake Pops!

Want to learn how to make Patriotic Cake Pops? Well look no further than our dear friend, Jyoti with The Purple Cupcake (click to follow)! Jyoti is an... more »

Coloring Swiss Meringue Buttercream

Coloring Swiss Meringue Buttercream

Coloring Swiss Meringue Buttercream is EASY with our new GEL COLORS (click here)! GOING LIVE MAY 19, 2023! Watch the video tutorial below and see how Jyoti... more »

Most Vibrant Gel Colors By The Sugar Art

Most Vibrant Gel Colors By The Sugar Art

Well guys, WE DID IT! The most VIBRANT Gel Food Colors by The Sugar Art are here! Just as Master Elites changed the industry, so will The Sugar Art Gel... more »

How To Make Oreo Pops The Easy Way

How To Make Oreo Pops The Easy Way

Let's learn how to make oreo pops! We have a "heat your oreo" hack for you, that will absolutely change the game and give you CONFIDENCE to try this... more »

How To Apply Luster Dust To Cookies

How To Apply Luster Dust To Cookies

Want to create the most metallic cookies ever? Learn how to apply luster dust to cookies THE EASY WAY! This is a luster dust hack you do not want to miss!... more »

How To Make A Strawberry Bouquet!

How To Make A Strawberry Bouquet!

It's Mother's Day and what better gift than a homemade one? So let's learn how to make a strawberry bouquet with Ed The Cake Guy! What you'll need: To... more »

5 Quick And Easy Desserts For Easter

5 Quick And Easy Desserts For Easter

Wanting some last minute Easter Dessert Ideas? We got you! Scroll below for 5 Quick And Easy Desserts For Easter ... your family, friends, kids and neighbors... more »