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Welcome to the Vlog!

Looking for dessert ideas? Sugar art inspiration? Delicious baking recipes? You've come to the right place! We will not only teach you incredible sugar art techniques, but we also share amazing dessert recipes and invaluable education about our colors! Check out the dropdown and select the category that speaks to you! Happy baking, y'all!

How To Make The Best Natural Red Food Color

How To Make The Best Natural Red Food Color

Learn Ed Frys' favorite natural red food color hack for achieving a brighter, more vibrant red icing - which includes two of his favorite Natural... more »

Natural Food Colors In Buttercream

Natural Food Colors In Buttercream

In my 25+ year career of developing the strongest colors in this sugar art industry, and leading innovator, plus - a professional cake decorator - I... more »

Natural Food Colors: Testing The Limits

Natural Food Colors: Testing The Limits

The time has come — we’re taking the leap into something new, exciting, and undeniably challenging: Natural Food Colors. After nearly a year... more »

2025 Baker's Holiday Gift Guide

2025 Baker's Holiday Gift Guide

Welcome to our 2025 Sugar Art Gifting Guide! It's the most wonderful time of the year and we have curated our TOP SELLING PRODUCTS into the most perfect... more »

Make Bright Red Icing For Cookies

Make Bright Red Icing For Cookies

Creating stunningly vibrant, bright red icing for cookies can sometimes feel like an impossible task—until you discover the magic of The Sugar... more »

Christmas Gift Ideas For Bakers

Christmas Gift Ideas For Bakers

Welcome to our 2024 Sugar Art Gifting Guide! It's the most wonderful time of the year and we have curated our TOP SELLING PRODUCTS into the most perfect... more »

How To Make A Christmas Cookie Tree

How To Make A Christmas Cookie Tree

The holidays are the perfect time to let your creativity shine in the kitchen, and nothing says festive cheer like a beautifully decorated Christmas... more »

Gold Luster Dust and Holiday Cookies

Gold Luster Dust and Holiday Cookies

It's that time of year, when we demonstrate cookies! Thank goodness we manufacture the most vibrant icing colors and edible luster dust you've ever... more »

Candy Cane Desserts: Candy Cane Chocolate Hearts

Candy Cane Desserts: Candy Cane Chocolate Hearts

Want Candy Cane Desserts? Let's Talk How to Make Candy Cane Chocolate Hearts with The Sugar Art’s Vibrant Chocolate Colors The holiday season is... more »

Holiday Desserts: Brighten Your Season with Colorful & Delicious Treats

Holiday Desserts: Brighten Your Season with Colorful & Delicious Treats

The holiday season is a time for gathering with loved ones, and there’s no better way to celebrate than with festive, colorful, holiday desserts!... more »