The Sugar Art Family

The Sugar Art Family

Hello and welcome to our very first blog post! I'm Holly, wife to Ed the Color Guy and am excited to share a little more about our company, history and family!

First off, we are a powdered food coloring manufacturer, located in Grandview, Texas! This is a family business and started more than 25 years ago ... some may remember us as "ECG Supplies." It was founded in the 90's by Elzbieta Frys, Edward's mother.

Both of Edward's parents are Polish Immigrants, with his dad Tony immigrating here as a young child who survived a World War II work camp and was liberated by the American Soldiers. His mother arrived to the United States from Poland in the 1970's as a twenty-something year old young woman, hoping to chase the American dream.

Soon after her arrival she met Tony Frys and they married just 3 days later and have been for 50 years! After Tony landed a job in Texas, Elzbieta went in search of a hobby.  Being a home economics teacher in Poland, she was always drawn to the art of baking.  After finding a cake decorator and seeing their incredible gum-paste flowers, she promptly asked for a job to assist in this specific task. She had a knack for the gum-paste flower craft and quickly became a leading cake and sugar artist in the United States. She traveled worldwide teaching gum-paste flower work, and along the way developing her very own powdered food coloring.

The company was then founded as European Cake Gallery, where they made beautiful award-winning wedding cakes and carried a limited supply of their products. The dust quickly took the industry by storm and the family made the decision to retire from cake decorating, focusing on growing the baking supplies portion of their company.

About 8 years ago our founder and hero, Elzbieta, retired and we transitioned to "The Sugar Art." Our company is now owned by Edward A. Frys and his two brothers, Andjrez Frys and Tony Frys.  All of whom have been in the cake decorating industry since they were young children.

Edward  has received notoriety in the industry on his own merit as well, winning multiple awards for his innovative sugar art at various Trade Shows. He has competed on Food Network twice, and been featured on one cake reality show between 2008-2010. He is the president and leader of this company, constantly developing new and innovative products for the industry. To this day we have 4 lines of FDA Compliant and Powdered Food Coloring, including: Elite Dusts, Master Elite Dusts, Sterling Pearls and DiamonDust.

Edward and his family have worked tirelessly in the cake and cookie industry educating on dusts, their use and what defines edible vs. non-toxic products. They are the leaders in dust education and all of their tutorials can be found on their IGTV Channel via Instagram.

 Ed and myself have worked incredibly hard on social media and developing solid education and tutorials on a weekly basis! We have huge plans for this company and could not be more grateful for your support!

We thank you so much for being here and ask that you please follow along on Instagram ... this journey has been amazing so far and we fully expect it to continue!


All our hearts,

Ed and Holly

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Teri Pringle Wood December 10 2019

Congratulations to you on your new blog. Very much enjoyed reading the history of your family company. I love your products and am using them daily painting on my cookie creations. God bless you in all things💗

Jeannie December 10 2019

Your products have raised my cookie game to a new level. I have full confidence in your FDA compliant, edible products and you are my go to company for my color products.

Cortnie Curran December 10 2019

Wow! What an awesome history. Thank you so much for sharing this. You guys rock :)

Jessica Adams December 10 2019

Love love love this story! Your family is amazing and you really are changing this industry! I’ve only been in business for just a little over a year and have only been using your products for about a month or two but my decorating game has gone up a notch solely because of your products! Thank you! ❤️

Jill Chamberlin December 10 2019

This is awesome! Such a beautiful life story. Thank you for sharing!

Kelly Salsamendi December 10 2019

Ed and Holly, thank you for including us in your journey! It’s so exciting to watch Gods provision thru the talents He blessed you both with. Holly your willingness to be transparent in your faith, your struggles and your joy is what truly draws us to you. Oh wait your products!! Yes, oh my goodness I love them! My diamond dust and sterling pearls have made my work sparkle like nothing else can. And I’m loving my red and emerald Master Elites and look forward to receiving my BROWN!!! You listened. You created. You won my heart and loyalty!!!

Nadia December 9 2019

You guys are doing an amazing job of expanding on a rich history of hard work and innovation. Your amazing products, helpful education on said products, and most of all your amazing testimony has made me a customer for life!🧡

Tina Bell December 9 2019

Love the blog and all your tutorials! Your Sugar Art supplies are ah-mazing! Love the master elites and diamond dusts! Keep up the great work!

Isa Aguilar- Issacookies December 9 2019

I’ve watched you guys grow the past 2 years! It’s amazing and I’m so glad to be part of this community with y’all. You both have a big heart. Holly I respect your commitment and hard work. Thanks for being a game changer to the bakers. I can’t wait to see what the future brings!

Nancy Stapp December 9 2019

I love this, Holly. I love your amazing efforts to create great advertising and great relationships with people who don’t even know you. I love your attitude regarding this great life we all get to live and your great relationship in supporting your cake guy!!!! Thanks to both of you. ❤

Danielle Smith December 9 2019

So glad to have found yall on Instagram! Love your products sooo much!

Mary Poppins December 9 2019

They got married 3 days after meeting?! If that isn’t love at first sight, i dont know what is! What a beautiful love story.
I got some master elite powders but I have yet to use them. I am excited and looking forward to using them. Also, I am excited to support such hard working small business owners. The sky is the limit, guys! Good vibes going your way!!

Vickie December 9 2019

Thank you for sharing about you and your company. I’m so glad I found The Sugar Art via Instagram. Your products are amazing and so are the tutorials you give to your customers. Have a very Merry Christmas and Happy New Year.

Amanda December 9 2019

Thank you for sharing a little bit more about you and your company. You offer a terrific product and are amazing at the education and tutorials you provide your customers.

Frannie McClester December 9 2019

I am so excited to have discovered The Sugar Art via Instagram. The products are exciting and I LOVE the heart Ed and Holly put into it.

Giovanna Strang December 9 2019

Hi I’ve never used your products but I’m very intrigued. How much do you actually need of the powder? Is it used like the gel coloring?

Nicole December 9 2019

Wow! What an incredible history for your family. You are both so talented. Looking forward to more posts. I’m so inspired by you both.

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